what makes a transformational brand

Monday, September 13, 2010


FranklinCovey Headquarters
Conference Room A


8:30 a.m.-5:00 p.m.

Bonus Offer

Each region / practice will receive $1,000 (a 25 hour project) to spend with creative services once they have completed the brand certification.

We will be reviewing all of the items listed below and you will become certified to help implement the new FranklinCovey brand.

Brand Stewardship in definition means "a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a company/brand."

By becoming a brand steward you will hold the perception of FranklinCovey in your hands. You are the face of the company in marketing, advertising and design. It means that you are educated and empowered to make proper decisions that build a continued relationship with our current and future clients. Being a brand steward means that you are FranklinCovey

Please Review Before Attending the Certification

Agenda for the certification

  • Roles and Goals for Marketing
  • What is so important about branding?
  • Message Architecture
  • Corporate Identity
  • Web Branding
  • Email
  • Social Media
  • Yearly Campaigns

Post Certification

  • Email Campaigns - using tool and on brand
  • PPT on brand
  • Proposals on brand
  • Complete FC Business Writing Webinar
  • Submit updated marketing calendar-based on info at GSDC meeting by September 30th.